This is a membership based platform dedicated to strategize, power, network, train and mentor Micro, Small and Medium Enterprises (MSMEs), Contractors and Suppliers in Kenya under our investment, mentorship, consulting and training program.
Our B2B membership package entails Research, Niche-driven strategy, A high performance website, Search engine optimization (SEO), Social media, Advertising, Referral marketing, Marketing automation, CRM & Lead nurturing, Testing & Optimization and Analytics & Reporting optimization.
The impact of research is clear. Studies show that firms that conduct systematic research on their prospects and clients grow three to ten times faster and are up to two times more profitable than peers that don’t pursue research. With this research, we design a Specialized strategy that makes all of your marketing efforts easier because it tends to define exactly what you do and immediately distinguish you from the competition. A specialization is a differentiator that proves itself.
In today’s professional services marketplace, a successful website is the hub of a firm’s online presence and an information-rich projection of its expertise in the marketplace. We will design a website that engages your audiences across a wide range of devices, including mobile, in a way that offers a tremendous opportunity to set your company apart and convey the credibility that your company needs to thrive.
Your target audience has to be able to find your site for it to be effective. That’s where search engine optimization comes in.This is such a key piece of the online marketing puzzle that in our studies, high-growth firms list it as the most effective online marketing technique available to them. Our on-ste and off-site SEO will ensure your audience finds you.
If you needed any more proof that social media is here to stay for professional services firms, we’ve got you covered. Put simply, social media is an accelerator for the reach of your reputation, expertise, and content. Our strategies allow you to network and connects with valuable contacts and influencers, as well as monitor your brand by social listening.
Advertising doesn’t just promote your services – it can also play an important role in driving content downloads, increasing both your expertise and visibility. With search engine marketing and retargeting, we ensure industry-focused advertising that allows you to most directly target appropriate industry audiences, which leads to more conversions, higher click-through rates, and lower cost per download.
The nature of referrals has changed and this has major implications for your B2B marketing strategy. Studies have revealed that over 81.5% of businesses have received a referral from someone who wasn’t a client. By using content marketing in conjunction with other tools, we will build you a brand with a widespread reputation for the specialty in your area – and an understanding of your expertise. This brand recognition can lead to referrals and new business for you.
Marketing automation replaces high-touch, repetitive manual processes with automated ones – supported by technology solutions. It brings together all of your online marketing channels into one centralized system for creating, managing, and measuring programs and campaigns. We also utilize CRM will help you stay organized and connected while engaging targeted, analytics-driven email marketing campaigns to allow you deliver offers for specific buyer roles, tailored to a buyer’s particular place in the buying process.
Our Testing and optimization strategies allow you to iterate your marketing efforts and make ongoing decisions based on hard data rather than intuition. Our services include A/B testing of emails, landing page, Email and landing page rendering to test how emails will render on different devices and platforms, ensuring that they look and function as they should. This leads to more efficient use of your marketing budget.
it is critical to analyse the right metrics in order to measure results effectively. We have tools in place to collect accurate data on all your efforts, from your website to social media to SEO. We also employ Google Analytics tool for measuring and analyzing your site traffic. Analytics and testing help you truly understand what is working and what is not. These tools will help you turn your marketing efforts from an art form into a science.
The important thing is not to stand still or grow comfortable. In order to remain competitive, your firm must constantly assess your B2B marketing strategies and find ways to improve. The online marketing world is evolving at a faster rate, but today, the firms that successfully gather and utilize data on their performance – across a wide range of marketing efforts – are situated to win.
GFC Africa, founded in 2016, is a trusted advisory and consulting firm that empowers MSMEs, individuals, and corporates across Kenya, Africa, and the global diaspora with integrated solutions in Business Advisory, Company Secretarial, Accounting & Finance, Marketing & Digital Services, and Diaspora Community Support, combining local expertise with international experience to deliver tech-enabled, sustainable strategies that transform challenges into opportunities and ambitions into achievements.
